About

A Legacy Built on
Four Generations.

Built on generational expertise and institutional-grade credibility.
Guided by owner-operator discipline and long-horizon thinking.

4
GENERATIONS OF DISCIPLINE

hospitality heritage

25+
PROPERTIES

within multinational brand frameworks

3
REGIONS

Middle East, SEA, Europe

01 THE FOUNDATION

Deep-Rooted Expertise

The story begins with a family that has been in the hospitality business for a long time. A family that has been doing this for four generations. They have been learning about how to take care of people and make them happy in their hotels.

What started as the family working in their hotels became a bigger idea: the family wanted to create new and exciting experiences for people in many different places and, in many different industries.
Deep-Rooted Expertise
02 DIVERSIFICATION

Creativity Meets Capital

The story begins with a family that has been in the hospitality business for a long time. A family that has been doing this for four generations. They have been learning about how to take care of people and make them happy in their hotels.

What started as the family working in their hotels became a bigger idea: the family wanted to create new and exciting experiences for people in many different places and, in many different industries.
Creativity Meets Capital
03 SCALE & PRECISION

From Operator to Investor

The focus turned to real estate investments in Londons areas. Each purchase was about getting long-term value being precise and choosing the time.

The growth continued with buying a hotel near Heathrow Airport, which clearly showed a shift from being a hotel operator, to a serious real estate investor.
From Operator to Investor
04 NOOA TODAY

A Global Multi-Sector Enterprise

Our journey into the United Arab Emirates marked an important step in our growth, expanding into fast-moving markets through carefully selected commercial and residential investments.

Today, NOOA Holdings operates across hospitality, mobility, project solutions, and strategic investments, connecting people, industries, and opportunities worldwide through innovation, calculated risk, and sustainable growth.
A Global Multi-Sector Enterprise

NOOA — New Opportunities. One Ambition.

OUR GUIDING PRINCIPLES

Vision & Mission

Our Mission

We create lasting value across hospitality, mobility, project solutions, and strategic investments, guided by an owner-operator mindset and a long-term vision. NOOA delivers on this mission through majority-controlled ownership structures, brand-verified hotel operations, and a coherent platform architecture where each vertical reinforces the commercial and operational strength of the others.

Our Vision

Our vision is to become a trusted investment and operating platform across the Middle East, Southeast Asia, and Europe, built on generations of expertise. NOOA advances this vision through disciplined capital deployment, verified multinational brand relationships, and a proven operating track record across three high-conviction regions.
OUR JOURNEY

The NOOA Timeline

2010

The Beginning

NOOA Hotels began in London with the acquisition of a boutique hotel in Mayfair. Founded by a 15-member team, the company was built on four generations of hospitality expertise and a passion for exceptional guest experiences.

2012

Film & Rights Investment

We create and invest in films, building value through powerful stories, strong intellectual property, and global audiences.

2025

Establishment of the Holding in Dubai

NOOA Holdings was established in 2025 in Dubai.

2026

Acquisition of multiple verticals across sectors

NOOA operates across hospitality, mobility, project solutions, and strategic investments, creating value through diversified expertise.

LEADERSHIP

Chairman's Message

"Built on four generations. Built for the next decade. Capital that builds. Legacy that lasts."

— Amit Kumar Basnet

Amit Basnet is the Chairman of NOOA Holdings and a fourth-generation hotelier whose career spans international cinema, luxury hospitality, and real estate investment across the UAE, United Kingdom, and Europe. As the founder of AB International, he has produced and executive-produced an extensive body of film projects recognized at festivals including Venice and Jio MAMI Mumbai.

With over 25 years of experience, his leadership has been instrumental in transforming a single hotel into a diversified conglomerate. He believes that true success comes from empowering people — whether they are employees, partners, or the communities we serve

Chairman
Amit Kumar Basnet
FOUNDER & CHAIRMAN
OUR TEAM

Executive Leadership

Dr. Krishnamoorthy Krishnan

GROUP CHIEF FINANCIAL OFFICER

Four decades of cross-sector financial leadership across Fortune 500 corporations, capital markets, and M&A. Oversees financial strategy and investor relations.

OUR GUIDING PRINCIPLES

Built for the Long Term

Integrity

Conducting business with unwavering honesty and transparency across every transaction and relationship.

Disciplined Capital

Capital deployed with precision not volume. Measured by platform coherence, not asset count.

Operator-First

We lead with what we do, not what we aspire to. Our track record precedes our narrative.

Long-Horizon

Building for decades, not quarters. Decisions grounded in durability, not announcement value.